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<打造台灣新零售!SkyREC為Timberland打造O2O虛實整合分析>

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<打造台灣新零售!SkyREC為Timberland打造O2O虛實整合分析>

本期哈佛商業評論(2017年8月號),介紹了SkyREC與91APP如何為世界知名品牌 Timberland,打造O2O虛實整合數據分析,並一舉翻轉實體零售業現狀!

Timberland台灣總經理 黃昭瑛 女士親自現身說法,講述如何使用SkyREC分析線下數據,不放走任何一個潛在客戶:

「...目前數據已經能夠幫忙Timberland找出銷售環節上的問題。例如,透過影像紀錄分析,發現有個店面,因為結帳櫃台設在店中間,消費者總是不願意走到店面的後半...如果沒有數據,消費者不願走入這家店後半的訊息,很可能就會被忽略。」-- 摘自本期內文

黃昭瑛 女士也提出了台灣零售業者要打造新零售的三個挑戰:

- 導入線上系統陣痛期
- 線上發展,線下也不能掉
- 串起線上線下數據

再次感謝SkyREC的長期合作夥伴Timberland與台灣總經理 黃昭瑛女士,SkyREC將持續以人工智慧與影像分析技術,為零售業好夥伴提供最準確的線下數據分析,幫助品牌大幅提升營業額!

Reference:
哈佛商業評論, 《打造O2O行銷能耐大挑戰 Timberland台灣品牌總經理黃昭瑛現身說法》, https://www.hbrtaiwan.com/article_content_AR0007297.html


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SkyREC is a video and data analysis company focus on brick-and-mortar retail with Artificial Intelligence technology. With the world's 1st AI+BI Retail Management Solution targeting in-store shopper behavior analysis, SkyREC empowers retail headquarter decision-making manager and store execution team to optimize store operations with real-time insights. By increasing at least 30% of sales revenue and decreasing operating costs, SkyREC has delivered its AI+BI Retail Management Solution to more than 100 brands, 2,000 stores in the Asia Pacific, America, Europe and the Middle East. SkyREC provides direct-service to channel partners and retail customers with its offices in New York, London, Shanghai, Taipei and Tokyo.
SkyREC is an autonomous security platform driven by cutting-edge AI video analytics. It learns, thinks, and optimizes itself to reduce human efforts to the max for both security management and data analysis purposes.
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